If customers wish to proceed without part exchange, the next part of the journey is adding optional extras.
Here's an example of what optional extras could be presented as.
After the questionnaire, you might offer a service plan, cosmetic protection, tire insurance, alloy insurance and breakdown assistance as optional extras.
Of course, customers can skip optional extras as well—they'd go straight to the payment portion of the journey.
Next up, 6. Purchase Journey Completion.