The proposal statistics page breaks down different stages of the finance application process and provides data on each component.
For example, it shows the percentage of people who printed a quote or had trouble submitting their proposal.
You can access proposal statistics via the welcome banner or the navigation panel.
Here's what we'll go through in this article;
Here's what the proposal statistics page looks like.
The data on this page is grouped under six headers,
- 'Calls to Action'
- 'Finance Applications'
- 'Product Popularity'
- 'Proposal Statuses'
- 'Part Exchanges'
Calls to Action
This covers actions you want customers (or potential customers) when making a proposal. These are,
- Print quote: the total number of customers that have printed finance quotations
- Email quote: the total number of customers who use 'Email me this quote' to get a finance application.
- Lead generated: The total number of leads created by 'Email me this quote'.
Under the finance applications heading, you have information on the customer's actions.
- Opened: The total number of finance applications your consumers open.
- ‘Lead generated’: The total number of leads generated by the finance application.
- ‘Form submitted’: The number of customers that completed and submitted a finance application.
- ‘Drop off’: The percentage of customers that start but do not finish a finance application.
- ‘Successful lender submission’: The total number of finance applications sent to the lender.
- 'Unsuccessful lender submission’: The total number of failed finance application submissions.
A pie chart shows how popular products are, e.g. how many consumers prefer cash to hire-purchase.
Proposal statuses (also presented as pie charts) show the percentage of approved proposals referred to an underwriter, etc.
These statuses are helpful as a 'health check', as they tell you how many proposals fail to get submitted.
This section contains information, such as the number of VRM lookups and the drop-off percentage.
- Opened: the number of customers that have opened the Part Exchange journey.
- VRM lookups: The number of customers who searched for VRMs during the part exchange process.
- Drop off :The percentage of customers who've started part exchange, but did not finish.
- Valuations: The total number of unique VRM valuations performed on the Part Exchange Journey.
- Distinct VRM valuations: The total number of unique VRM valuations performed on the Part Exchange Journey.
- Discuss opened: The total number of customers who have opened the Discuss Your Valuation form.
- Leads generated: The total number of leads generated from the Part Exchange Journey. These are in the Leads tab.
Here, you'll find data on reservations. It shows four data points,
- (Reservations) Started
- (Leads) Generated
- (Reservations) Completed
- Payment taken.
Use the date parameters and select retailers to filter data. You can set particular 'From' and 'To' dates or select a date range.
Then select retailers by ticking them individually, or choose them all by clicking on 'Toggle all'.
1) To download, click 'Export' (top left). Enter the date period you want the data on the pop-up that appears. You can decide to 'Export by Organisation' or 'Export by Customer'.
Click 'Export by Organisation' to download a CSV file of retailer data. Let's say our fictional retailer, NewAge cars, is conducting an audit and wishes to see how its branches are faring. Thus, a CSV file of retailer data would be helpful. This file contains information such as the number of applications started and completed, the number of Showroom leads generated etc., across all locations.
Click 'Export by Customer' to download a CSV file of consumer information. The data contains information such as the customer's reference, their proposal status, etc. It is another means of tracking your consumer's journey.
2) If you would like to print the document, the 'print' button is at the top left of the page, next to the 'Export' button.
Next up, calculation statistics.